David and Gianni Overi introduce us to Formitalia Luxury Group
Art, luxury and design: a success story spanning more than 50 years
Formitalia Luxury Group was born in Tuscany at the end of the 60s. What were your cornerstones of your success over more 50 years of activity?
David Overi. Our first big insight was Mirabili, an interior design collection, which involved famous artists and designers, chosen for their attitude and their poetic world. Another following step, but not less important, is represented by our licenses Tonino Lamborghini and Aston Martin with whom we climbed the contract area and by the virtue of which we are present in the UAE, namely Abu Dhabi and Dubai, since 1997.
What are your assets in Dubai?
Gianni Overi. We opened the first showroom in Dubai 25 years ago. Then with the evolution of the market - especially with our Aston Martin and Tonino Lamborghini licences - we concentrated on big property and real estate projects. We have a particular eye for furnishing private residences and public spaces, and we work in synergy with architects and interior decorators.
What are the principles of your production?
G.O. Quality, leading brands, fine materials. Charm and luxury increasingly oriented towards minimalist, contemporary design. Elaborate shapes and classical spirit give way to a decidedly modern style where essential lines are enhanced by sophisticated materials and exceptional finishes, distinguished by a proudly Made In Italy craftsmanship.
What does it mean by Made In Italy?
D.O. Made in Italy means fashion to me, and it reminds me of our collaboration with Paolo Gucci in the mid-nineties, the time of his turbulent exit from the family business. It marked a watershed in our company’s history, fostering the acquisition of a feeling for special leathers and stitching and finishing of a certain type.
What is Formitalia’s goal for the future?
G.O. Expand the hotel and real estate market on one hand and continue our interest in contemporary art on the other.
Which is your favourite place in Dubai?
D.O. I love the Palm as well as Downtown Dubai where I often visit my friends.