Federica Silenzi, content creator and social media manager

Dreams and projects of a Marche woman on the move in Dubai

You’re a content creator, but also a social media manager and trainer. How did you achieve these goals?

After completing two degrees in Marketing I embarked on my career as a Social Media Manager, handling various corporate accounts, but I always felt I could do more. So I decided to create content about my region, Le Marche. And I carried on with this double life, as a travel blogger and a SMM. The turning point came when I decided to combine the two parts. Thanks to my spontaneity and transparency, I managed to build a lot of credibility and set up my Content Creators’ Academy, a live support platform for professionals and business people, but also for anyone who wants to turn a passion into a job, as I’ve done.

You’re from the Marche but you’re living in Dubai. Why did you choose the Emirates city?

At first I was very sceptical, but then I realised it was the right place to start my new chapter. The climate and the quality of life were crucial elements in my decision. I miss the Marche, but thanks to my work I travel a lot, so I can visit often, even for just a few days.

3 recommendations for a first-time visitor to Dubai?

A night in the desert; a trip to Bur Dubai with a visit to the Al Shindagha museum, and a tour of Al Seef with dinner at Al Khayma Heritage Restaurant.

What are the biggest differences you’ve found between Italy and the United Arab Emirates?

They’re two very different countries, but I feel at ease in both. Here in Dubai I’ve found my place as an entrepreneur, because although competition is fierce, that means you’re always giving your best. In Italy there’s more of a tendency to settle for less, although it’s still the most wonderful country in the world.

A restaurant for a working lunch, and another for a romantic dinner.

For a business lunch I’d recommend Sushisamba, on the 51st floor of The St. Regis Dubai, The Palm, with incredible views over the whole city. And for a romantic dinner for two, Pierchic, the only restaurant set right over the sea with views of Burj Al Arab and food from the Marche, because the chef, Beatrice Segoni, is from the same region.